esoft Technologies

  The digital transformation has influenced the new-age customers to use mobile applications extensively. Today, users perform various tasks such as shopping, information sharing, booking flights, cabs, etc., at a click of a button. Due to a high mobile app preference, brands release competitive mobile applications to provide their customers with personalized experiences and accelerate market awareness. But with every advantage follows a disadvantage. With mobile applications come various security challenges and the need to mitigate them. But to mitigate these challenges, it is imperative to stay informed about its vulnerabilities. Understanding these will help you assess the pitfalls and fortify the security risks. Here are the most common mobile application vulnerabilities that every business owner must know. 1)     Inappropriate Platform Usage Inappropriate platform usage happens when a developer fails to use some or all of the features of the system appropr...

The eCommerce industry is a constant state of flux. Those who are competing at the forefront of the market should be on their toes all the time. According to recent surveys, nearly 78% of people abandon their carts before finishing the purchase. These studies show us that eCommerce online stores are just not doing enough to convince their customers to make the purchase. Virtual reality can fill this gap between the consumers and the products they shop for while online shopping. Let’s explore how VR can shape the overall online shopping experience and give a significant boost to your online sales and conversion rates. 1.   Creating A Virtual Showroom Experience Virtual Reality is an emerging technology which promises to take online shopping experience to the next level. By fabricating the showrooms in AR, these platforms can deliver a full-fledged physical showroom experience into customer’s homes. Industry leaders have invested time and resources in developing virtual ...

  The year 2020 has seen a significant shift in the eCommerce industry. COVID-19 has acted as a catalyst in the changing dynamics of eCommerce. Global trends show that retailers are switching to online selling and entrepreneurs are now prioritizing their ecommerce ventures. As ecommerce is an ever-growing industry, we see new trends emerging every year. Let’s explore what 2021 has in store for us. 1.   Voice Commerce Will Continue To Grow According to an extensive survey done by Loup ventures, nearly 75% of US households will have smart speakers by 2025. This study signals the growing importance of integrating voice searches into your ecommerce experience. Emerging technologies and sophisticated devices such as Amazon Echo with Alexa and the Google Home with Google Assistant have made quite an impression in the market. People are getting accustomed to voice command functionalities because of their precision and ease of use. Both Google and Amazon employ regional l...